In Matthew 13:1-23 we see Jesus telling a story based on something people knew from every day life: seeds and types of soil. God’s word is like seed. If we do not understand or accept it, it is as if it fell on packed earth. Perhaps we accept it with joy, but quickly fall away. Many or most of us who claim to believe do see the seed sprout, but we focus on the cares or pleasures of life rather than God’s word and kingdom; so we can not be as fruitful and the best soil, which might produce up to 100 times what was sewn.